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~person:"Jeong, Jaeseok"
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Jeong, Jaeseok
Yoo, Chan Yun
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International journal of advertising : the quarterly review of marketing communications
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Deceptive advertising and abnormal stock returns : an event study analysis
Jeong, Jaeseok
;
Yoo, Chan Yun
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 509-535
Persistent link: https://www.econbiz.de/10009301326
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2
Deceptive advertising and abnormal stock returns: An event study analysis
Jeong, Jaeseok
;
Yoo, Chan Yun
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 509-537
Persistent link: https://www.econbiz.de/10009285723
Saved in:
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