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Multiperiod contracting and salesperson effort profiles : the optimality of "
hockey
stick
," "giving up," and "resting on laurels"
Jerath, Kinshuk
;
Long, Fei
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 211-235
Persistent link: https://www.econbiz.de/10012180457
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