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~person:"Jia, He"
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Consumer behaviour
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Betriebsgröße
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Expiration date
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Firm size
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Food
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Food price
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Hedonic benefits
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Hedonischer Preisindex
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Lebensmittel
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Myopia
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Non-perishable food
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animated movement speed
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digital video ad
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knowledge transfer
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size assessment
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visual perception
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Jia, He
Kim, B. Kyu
12
Zauberman, Gal
9
Bettman, James R.
5
Choi, Jinhee
3
Kim, B.Kyu
3
Malkoc, Selin A.
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Ratner, Rebecca K.
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Choi, Incheol
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Yi, Youjae
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Choi, Kang Jun
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Ge, Lin
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Iyengar, Radha
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Kim, Keunwoo
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Lee, Jae Young
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Journal of business research : JBR
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Journal of marketing
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ECONIS (ZBW)
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Hedonic myopia : emphasizing hedonic benefits of non-perishable food makes consumers insensitive to expiration dates in food purchase
Choi, Kang Jun
;
Jia, He
;
Lee, Jae Young
;
Kim, B. Kyu
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 193-202
Persistent link: https://www.econbiz.de/10013197803
Saved in:
2
Speed up, size down: how animated movement speed in product videos influences size assessment and product evaluation
Jia, He
;
Kim, B. Kyu
;
Ge, Lin
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 100-116
Persistent link: https://www.econbiz.de/10012271500
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