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~person:"Jiang, Pingjun"
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Jiang, Pingjun
Kreutzer, Ralf T.
35
Goldfarb, Avi
30
Tucker, Catherine
30
Skiera, Bernd
29
Dwivedi, Yogesh Kumar
26
Wilbur, Kenneth C.
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Law, Chun Hung Roberts
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Ghose, Anindya
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Jerath, Kinshuk
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Whinston, Andrew B.
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Chaffey, Dave
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Edelman, Benjamin
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Kollmann, Tobias
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Tucker, Catherine E.
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Decarolis, Francesco
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Karjaluoto, Heikki
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Lammenett, Erwin
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Ozuem, Wilson
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Pelsmacker, Patrick de
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Bergemann, Dirk
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Okazaki, Shintaro
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Rita, Paulo
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Sayedi, Amin
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Schultz, Carsten D.
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Smith, Katherine Taken
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Choi, Yung Kyun
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Harrigan, Paul
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Stephen, Andrew T.
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Tan, Yong
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Wirtz, Bernd W.
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Ahuja, Vandana
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Bigné Alcañiz, J. Enrique
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Filieri, Raffaele
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Hudders, Liselot
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Ko, Eunju
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Kumar, Subodha
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International journal of internet marketing and advertising : IJIMA
2
Health marketing quarterly
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International journal of electronic business
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ECONIS (ZBW)
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Exploring cultural influences on mobile marketing acceptance
Pierce, Meghan
;
Jiang, Pingjun
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012512679
Saved in:
2
Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
Saved in:
3
Understanding the efficiency of keywords in search engine marketing : a comparison study using data envelopment analysis
Jiang, Pingjun
- In:
International journal of electronic business
14
(
2018
)
3
,
pp. 273-292
Persistent link: https://www.econbiz.de/10011989711
Saved in:
4
Developing Integrated Marketing Communication (IMC) in online communities: a conceptual perspective from search, experience and credence segmentation
Jiang, Pingjun
;
Chia, Swee-lim
- In:
International journal of internet marketing and …
6
(
2010
)
1
,
pp. 22-40
Persistent link: https://www.econbiz.de/10003938200
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