Jiang, Xuan; Deng, Shiming - In: Journal of Industrial Engineering and Management (JIEM) 7 (2014) 4, pp. 769-784
Purpose: The purpose of this paper is to help business marketers with offline channels to make decisions on whether to sell through Group-buying (GB) websites and how to set online price with the coordination of maximum deal size on GB websites. Design/methodology/approach: Considering the deal...