Knetsch Jack L.; Riyanto Yohanes E.; Jichuan, Zong - In: Journal of Benefit-Cost Analysis 3 (2012) 4, pp. 1-20
Mounting evidence continues to suggest that people value changes in terms of a neutral reference state and that those in the domain of losses are commonly valued far more than those in the gains. Consequently, both negative and positive changes in the domain of losses, including mitigation of...