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~person:"Jin, Ginger Zhe"
~person:"Kalwani, Manohar U."
~person:"Lillard, Dean R."
~subject:"Pharmaceuticals"
~type_genre:"Article in journal"
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Jin, Ginger Zhe
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ECONIS (ZBW)
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"See your doctor" : the impact of direct-to-consumer advertising on patients with different affliction levels
Liu, Qiang
;
Liu, Hongju
;
Kalwani, Manohar U.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10012229423
Saved in:
2
Direct-to-consumer advertising and online search
Chesnes, Matthew
;
Jin, Ginger Zhe
- In:
Information economics and policy : IEP
46
(
2019
),
pp. 1-22
Persistent link: https://www.econbiz.de/10012301759
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