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Customer participation
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Beziehungsmarketing
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Jin, Jason Lu
Dong, Beibei
6
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5
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Le Nguyen Hau
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
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ECONIS (ZBW)
2
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Does
customer
participation
hurt new product development performance? : customer role, product newness, and conflict
Wang, Liwen
;
Jin, Jason Lu
;
Zhou, Kevin Zheng
;
Li, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 246-259
Persistent link: https://www.econbiz.de/10012238058
Saved in:
2
Institutional forces and
customer
participation
in new product development : a Yin-Yang perspective
Wang, Liwen
;
Jin, Jason Lu
;
Zhou, Kevin Zheng
- In:
Industrial marketing management : the international …
82
(
2019
),
pp. 188-198
Persistent link: https://www.econbiz.de/10012128055
Saved in:
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