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~person:"Johannes, Stephanie"
~subject:"Product design"
~subject:"Purchase decision"
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Supply chain management : applications for manufacturing and service industries
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Increasing value in supply chain : color, image and typography of wafer product in Influencing customers' intention to purchase
Man, Mandy Mok Kim
;
Johannes, Stephanie
- In:
Supply chain management : applications for …
,
(pp. 231-243)
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2016
Persistent link: https://www.econbiz.de/10011503335
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