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Johansson, Johny K.
Bamossy, Gary J.
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The SAGE handbook of international marketing
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Global communications
Bamossy, Gary J.
;
Johansson, Johny K.
- In:
The SAGE handbook of international marketing
,
(pp. 374-397)
.
2009
Persistent link: https://www.econbiz.de/10003792161
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