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~person:"Johansson, Johny K."
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Search: subject:"brand value"
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Johansson, Johny K.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The performance of global brands in the 2008 financial crisis : a test of two
brand
value
measures
Johansson, Johny K.
;
Dimofte, Claudiu V.
;
Mazvancheryl, …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 235-245
Persistent link: https://www.econbiz.de/10009613721
Saved in:
2
The Performance of Global Brands in the 2008 Financial Crisis : A Test of Two
Brand
Value
Measures
Johansson, Johny K.
-
2012
performance during the Fall 2008 stock market downturn. Initial results using a financially based measure of
brand
value
…
Persistent link: https://www.econbiz.de/10013112424
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