John, Willmer Escobar; Garcilazo, Sergio - In: Contaduría y Administración 60 (2015) 2, pp. 336-353
This paper presents a methodology for decision making in the Colombia stock market by using the Analytic Hierarchy Process (AHP) multicriteria technique. The problem of the research is related to the process for making investment decisions in a stock market by considering risk and profitability...