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~person:"Johnen, Marius"
~subject:"Brand management"
~subject:"Lieferantenmanagement"
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Marketing letters : a journal of research in marketing
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Changing consumers' minds at the point of sale : price discounts vs. in-store advertising
Johnen, Marius
;
Schnittka, Oliver
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
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