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~person:"Johnson, Bruce Kenneth"
~subject:"Guerilla marketing"
~subject:"Sport organization"
~type_genre:"Non-commercial literature"
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Willingness to pay
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Johnson, Bruce Kenneth
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Willingness-to-pay for sporting success of football Bundesliga teams
Wicker, Pamela
;
Whitehead, John C.
;
Johnson, Bruce Kenneth
-
2015
Persistent link: https://www.econbiz.de/10011406693
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