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~person:"Johnson, Elizabeth N."
~source:"econis"
~subject:"Entscheidungstheorie"
~subject:"Personalführung"
~subject:"driftdiffusion model"
~subject:"information processing"
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Entscheidungstheorie
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driftdiffusion model
information processing
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Johnson, Elizabeth N.
Ghadiri, Argang
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ECONIS (ZBW)
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How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone
;
Werksman, Noah
;
Platt, Michael L.
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 723-734
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