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~person:"Johnson, Guillaume D"
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Johnson, Guillaume D
Johnson, Guillaume D.
27
Grier, Sonya A.
18
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5
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
International journal of advertising : the quarterly review of marketing communications
1
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Immigrants Versus Nationals: When an Intercultural Service Encounter Failure Turns to Verbal Confrontation
Johnson, Guillaume D
;
Meyers, Yuvay J
;
Williams, Jerome D
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
),
pp. 38-47
Persistent link: https://www.econbiz.de/10010122824
Saved in:
2
Toward Intercultural Competency in Multicultural Marketplaces
Demangeot, Catherine
;
Ross Adkins, Natalie
;
Dentiste …
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
),
pp. 156-155
Persistent link: https://www.econbiz.de/10010122836
Saved in:
3
Targeting without alienating: Multicultural advertising and the subtleties of targeted advertising
Johnson, Guillaume D
;
Grier, Sonya A
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 233-259
Persistent link: https://www.econbiz.de/10009138248
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