Dana Adomaitis, Alyssa; Johnson, Kim P. - In: Journal of Fashion Marketing and Management: An … 12 (2008) 2, pp. 182-192
Purpose – The purpose of this study is to identify images used in advertising directed toward young adults, investigate what young adults thought of these images, and explore how young adults used these images. Design/methodology/approach – A content analysis of 674 apparel and cosmetic...