Dana Adomaitis, Alyssa; Johnson, Kim P. - In: Journal of Fashion Marketing and Management: An … 12 (2008) 2, pp. 182-192
content analysis of 674 apparel and cosmetic advertisements located in four fashion magazines ( Elle Girl, Seventeen, YM , and … and models used in fashion advertising. These comparisons were primarily downward. Use of average‐sized models may not be …