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~person:"Johnson, Lester W."
~person:"Theobald, Elke"
~subject:"Consumer behaviour"
~subject:"Relationship marketing"
~type_genre:"Sammelwerk"
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Brand Evolution : moderne Markenführung im digitalen Zeitalter
Theobald, Elke
(
ed.
)
-
2017
-
2., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011555982
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Brand Evolution : moderne Markenführung im digitalen Zeitalter ; mit Praxisbeiträgen von Google, Ferrero, Jägermeister, Mercedes-Benz, EnBW, Otto, Edelight und Anne Korn
Theobald, Elke
(
ed.
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2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009269608
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