Sweeney, Jill; Armstrong, Robert W.; Johnson, Lester W. - In: Journal of Services Marketing 30 (2016) 2, pp. 136-140
Purpose The purpose of this paper is to revisit our original paper published over 20 years ago and reflect on its purpose, contribution and what we can glean that might have implications for future research. Design/methodology/approach A Google Scholar search showed that the article was cited 74...