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~person:"Johnson, Lester W."
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Search: subject:"brand equity"
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Brand image
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Brand management
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brand equity
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brand health
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Johnson, Lester W.
Schivinski, Bruno
14
Benoît-Moreau, Florence
13
Guzman, Francisco
13
Parguel, Béatrice
13
Gil Saura, Irene
11
Keller, Kevin Lane
9
Calvo-Porral, Cristina
8
Sattler, Henrik
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Swoboda, Bernhard
7
Torres, Anna
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Šerić, Maja
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Anselmsson, Johan
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Bang Nguyen Viet
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Bekmeier-Feuerhahn, Sigrid
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Bentele, Günter
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Bijmolt, Tammo H. A.
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Butt, Muhammad Mohsin
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Christodoulides, George
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Lieven, Theo
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Liu, Chih-Hsing
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Lévy Mangin, Jean-Pierre
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Mishra, Abhishek
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Müller, Michael
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Paul, Justin
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Pike, Steven
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Pike, Steven D.
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Berenguer Contrí, Gloria
5
Bianchi, Constanza
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Brondoni, Silvio M.
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Crass, Dirk
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Czarnitzki, Dirk
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Dwivedi, Abhishek
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Iglesias, Oriol
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Khan, Bilal Mustafa
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Mishra, Prashant
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Rahman, Mahabubur
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Roy, Sanjit
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The journal of brand management : an international journal
3
Journal of retailing and consumer services
1
The journal of product & brand management
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ECONIS (ZBW)
5
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Brand associations in the higher education sector : the difference between shared and owned associations
Mirzaei, Abas
;
Siuki, Elham Helen
;
Gray, David
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 419-438
Persistent link: https://www.econbiz.de/10011606888
Saved in:
2
Establishing measures and drivers of consumer brand engagement behaviours
Dwivedi, Abhishek
;
Wilkie, Dean
;
Johnson, Lester W.
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 41-69
Persistent link: https://www.econbiz.de/10011565276
Saved in:
3
The impact of brand health on customer equity
Mirzaei, Abas
;
Baumann, Chris
;
Johnson, Lester W.
; …
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 8-16
Persistent link: https://www.econbiz.de/10011598531
Saved in:
4
A behavioural long-term based measure to monitor the health of a brand
Mirzaei, Abas
;
Gray, David
;
Baumann, Chris
;
Johnson, …
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 299-322
Persistent link: https://www.econbiz.de/10011339299
Saved in:
5
Celebrity endorsement, self-brand connection and consumer-based
brand
equity
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 449-461
Persistent link: https://www.econbiz.de/10011443002
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