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~person:"Jones, Brian"
~subject:"Markenführung"
~type:"article"
~type_genre:"Fallstudie"
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Corporate reputation in the era of Web 2.0 : the case of Primark
Jones, Brian
;
Temperley, John
;
Lima, Anderson
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 927-939
Persistent link: https://www.econbiz.de/10003902389
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