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~person:"Jones, Charles W."
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Consumer behaviour
2
Konsumentenverhalten
2
Professional sports
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Profisport
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Sportmarketing
2
Sports marketing
2
team identification
2
Arbeitsgruppe
1
Football
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Fußball
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Korea
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South Korea
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Sport
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Südkorea
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Team
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constraints
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motivation
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negotiation
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purchase intention
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sponsor identification
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sport consumption
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sport sponsorship
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Jones, Charles W.
Delia, Elizabeth B.
11
Heere, Bob
5
Ko, Yong Jae
5
Wann, Daniel L.
5
Jang, Wonseok
4
Katz, Matthew
4
Ahn, Taesoo
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Ballouli, Khalid
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Boerner, Sabine
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Byon, Kevin K.
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Collins, Dorothy R.
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Huettermann, Hendrik
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Lee, Jin Kyun
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Lintumäki, Petri
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Apostolopoulou, Artemisia
2
Bernthal, Matthew J.
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Delshab, Vahid
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Hayduk, Ted, III
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Kwon, Hyungil Harry
2
Larkin, Ben
2
Lee, Joon Sung
2
Liao, Jenny
2
Lim, Wei Yang
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International journal of sport management and marketing : IJSMM
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
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Team
identification
and negotiation : a mediated-moderation model of constraints, motivation, and sport consumption
Byon, Kevin K.
;
Salge, Carolina Alves de Lima
;
Baker, …
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
4
,
pp. 282-295
Persistent link: https://www.econbiz.de/10012486862
Saved in:
2
Determinants of purchase intention toward sponsoring product : mediating role of sponsor identification in Korean professional baseball games
Baek, Woo-yeul
;
Byon, Kevin K.
;
Jones, Charles W.
; …
- In:
International journal of sport management and marketing …
15
(
2014
)
5/6
,
pp. 261-278
Persistent link: https://www.econbiz.de/10011503697
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