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~person:"Jones, Gareth R."
~person:"Schneider, Martin"
~subject:"Medienwirtschaft"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Textbook"
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Jones, Gareth R.
Schneider, Martin
Wirtz, Bernd W.
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Crossmedia-
Management
: [Implementierung einer Crossmedia-Strategie bei einem TV-Sender]
Schneider, Martin
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004894025
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