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~person:"Jun, Jongkun"
~person:"Roggeveen, Anne L."
~subject:"Informationsverhalten"
~subject:"propensity score weighting"
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Informationsverhalten
propensity score weighting
Consumer behaviour
2
Information behaviour
2
Konsumentenverhalten
2
Erfahrungsgüter
1
Estimation theory
1
Experience goods
1
Internet marketing
1
Online-Marketing
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Schätztheorie
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Search engine
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Sponsored search
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Suchmaschine
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USA
1
United States
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brand-seeking
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click-through rate
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conversionrate
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deal-seeking
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experience goods
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hierarchical generalized linear model
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Jun, Jongkun
Roggeveen, Anne L.
Brown, Jennifer
3
Orosel, Gerhard O.
3
Zauner, Klaus G.
3
Minor, Dylan
2
Grewal, Dhruv
1
Huang, Peng
1
Im, Il
1
Jeong, Seok-Oh
1
Lurie, Nicholas H.
1
Minor, Dylan B.
1
Mitra, Sabyasachi
1
Nakayama, Makoto
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Oh, Wonseok
1
Rössel, Jörg
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Sutcliffe, Norma
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Wan, Yun
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Wilcox, Keith
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Management information systems : mis quarterly
1
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ECONIS (ZBW)
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1
Deal-seeking versus brand-seeking : search behaviors and purchase propensities in sponsored search platforms
Im, Il
;
Jun, Jongkun
;
Oh, Wonseok
;
Jeong, Seok-Oh
- In:
Management information systems : mis quarterly
40
(
2016
)
1
,
pp. 187-203
Persistent link: https://www.econbiz.de/10011447643
Saved in:
2
Shall I tell you now or later? : assimilation and contrast in the evaluation of experiential products
Wilcox, Keith
;
Roggeveen, Anne L.
;
Grewal, Dhruv
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
4
,
pp. 763-773
Persistent link: https://www.econbiz.de/10009409014
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