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~person:"Jun, Sung Youl"
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Jun, Sung Youl
Raj, S. P.
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16
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12
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Effects of Technological Hierarchy on Brand Extension Evaluations
Jun, Sung Youl
;
Mazumdar, Tridib
;
Raj, S. P.
- In:
Journal of Business Research
46
(
1999
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10005462398
Saved in:
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Effects of Technological Hierarchy on Brand Extension Evaluations
Jun, Sung Youl
;
Mazumdar, Tridib
;
Raj, S.P.
- In:
Journal of business research : JBR
46
(
1999
)
1
,
pp. 31-44
Persistent link: https://www.econbiz.de/10006730655
Saved in:
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