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~person:"Jung, Christoph"
~person:"Lans, Ivo A. van der"
~person:"Min, Ho-key"
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Jung, Christoph
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Partially green, wholly deceptive? : how consumers respond to (in)consistently sustainable packaged products in the presence of sustainability claims
Steenis, Nigel D.
;
Herpen, Erica van
;
Lans, Ivo A. van der
- In:
Journal of advertising
52
(
2023
)
2
,
pp. 159-178
Persistent link: https://www.econbiz.de/10014233789
Saved in:
2
Die Kraft des Materials : Innovationspotenziale nutzen
Hennig, Andrea
;
Jung, Christoph
- In:
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
,
(pp. 169-187)
.
2010
Persistent link: https://www.econbiz.de/10011388029
Saved in:
3
Green purchasing strategies : trends and implications
Min, Ho-key
;
Galle, William P.
-
2008
Persistent link: https://www.econbiz.de/10003727962
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