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~person:"Köcher, Anette"
~subject:"Betriebswirtschaftliches Ziel"
~subject:"Relationship marketing"
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Betriebswirtschaftliches Ziel
Relationship marketing
Beziehungsmarketing
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Broadcasting finance
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Content Management
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Contribution margin
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Controlling
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Corporate objective
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Deckungsbeitragsrechnung
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Fernsehsender
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Management control
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Media economics
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Medienwirtschaft
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Medienökonomik
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Köcher, Anette
Heinrich, Stephan
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Reihe: Telekommunikation _372 Medienwirtschaft
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ECONIS (ZBW)
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Controlling der werbefinanzierten Medienunternehmung
Köcher, Anette
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2002
Persistent link: https://www.econbiz.de/10001656695
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