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Köcher, Sören
Humphreys, Brad R.
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Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
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Keeping the ball rolling : using the S-O-R framework to investigate the determinants of football fan loyalty
Rahman, Mohammad M.
;
Rosenberger, Philip J., III.
;
Yun, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 122-147
Persistent link: https://www.econbiz.de/10014486672
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Trikotsponsoring 2009/10 : was die Fans der 1. und 2. Fußball-Bundesliga über Sponsoren und Vereine denken
Backhaus, Christof
;
Eberhardt, Tim
;
Heußler, Tobias
; …
-
2010
Persistent link: https://www.econbiz.de/10008810934
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