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~person:"Köppl, Peter"
~subject:"Strategisches Management"
~type_genre:"Aufsatz im Buch"
~type_genre:"Interview"
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Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung
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Lobbying und Public Affairs : Beeinflusssung und Mitgestaltung des gesellschaftspolitischen Unternehmensumfeldes
Köppl, Peter
- In:
Unternehmenskommunikation : Kommunikationsmanagement …
,
(pp. 187-220)
.
2008
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