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~person:"Kühlborn, Sven"
~person:"Seifried, Jan"
~person:"Vollmayr, Josef"
~subject:"Deutschland"
~subject:"Management"
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Deutschland
Management
Germany
4
B-to-B-Marketing
3
Bundling strategy
3
Business-to-business marketing
3
Leistungsbündel
3
Lieferantenmanagement
3
Supplier relationship management
3
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Causality analysis
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Austria
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Firm value
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Industrial production
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Industrieproduktion
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Shareholder Value
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Shareholder value
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distribution intensity
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event study
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Kühlborn, Sven
Seifried, Jan
Vollmayr, Josef
Homburg, Christian
108
Fürst, Andreas
11
Jensen, Ove
9
Krohmer, Harley
9
Bruhn, Manfred
8
Stock-Homburg, Ruth
7
Workman, John P.
7
Artz, Martin
5
Klarmann, Martin
5
Becker, Jan
3
Bucerius, Matthias
3
Gruner, Kjell E.
3
Hoyer, Wayne D.
3
Karlshaus, Jan Thido
3
Koschate, Nicole
3
Stock, Ruth
3
Wieseke, Jan
3
Faßnacht, Martin
2
Kiedaisch, Ingo
2
Kuhn, Jutta
2
Müller, Michael
2
Prigge, Jana-Kristin
2
Schmitt, Jens
2
Schneider, Janna
2
Schuppar, Björn
2
Schäfer, Heiko
2
Sieben, Frank
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Simon, Hermann
2
Beutin, Nikolas
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Bornemann, Torsten
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Cannon, Joseph P.
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Demmler, Wolfgang
1
Fargel, Tim
1
Grandinger, Andreas
1
Hahn, Alexander
1
Harz, Nathalie
1
Herrmann, Andreas
1
Hocke, Gregor
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Jozic, Danijel
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Die Betriebswirtschaft : DBW
1
Journal of business economics : JBE
1
Journal of marketing
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
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ECONIS (ZBW)
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Firm value creation through major channel expansions : evidence from an event study in the United States, Germany, and China
Homburg, Christian
;
Vollmayr, Josef
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
3
,
pp. 38-61
Persistent link: https://www.econbiz.de/10010360448
Saved in:
2
Der Einfluss von Neuproduktvorankündigungen auf den Shareholder Value : eine empirische Untersuchung
Homburg, Christian
;
Artz, Martin
;
Seifried, Jan
- In:
Journal of business economics : JBE
79
(
2009
)
6
,
pp. 751-780
Persistent link: https://www.econbiz.de/10003854105
Saved in:
3
Die Vermarktung von Systemen im Industriegütermarketing
Homburg, Christian
;
Stock-Homburg, Ruth
;
Kühlborn, Sven
- In:
Die Betriebswirtschaft : DBW
65
(
2005
)
6
,
pp. 537-562
Persistent link: https://www.econbiz.de/10003212685
Saved in:
4
Die Vermarktung von Systemen im Industriegütermarketing
Homburg, Christian
-
2005
Persistent link: https://www.econbiz.de/10013430687
Saved in:
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