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~person:"Kaciak, Eugene"
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Kaciak, Eugene
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Journal of targeting, measurement and analysis for marketing
2
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ECONIS (ZBW)
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The quality of ladders generated by abbreviated hard laddering
Kaciak, Eugene
;
Cullen, Carman W.
;
Sagan, Adam
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
3/4
,
pp. 159-166
Persistent link: https://www.econbiz.de/10008840833
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2
A method of abbreviating a laddering survey
Kaciak, Eugene
;
Cullen, Carman W.
- In:
Journal of targeting, measurement and analysis for marketing
17
(
2009
)
2
,
pp. 105-113
Persistent link: https://www.econbiz.de/10003876458
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