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~person:"Kafouros, Mario"
~person:"Weihrauch, Andrea"
~subject:"Auslandsinvestition"
~subject:"Internationaler Markteintritt"
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Auslandsinvestition
Internationaler Markteintritt
Hong Kong
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Westlich
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Brand extension
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Kafouros, Mario
Weihrauch, Andrea
Berndt, Ralph
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Management international review : mir ; journal of international business
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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Brand extensions in the platform countries of Asia : effects of fit, order of market entry and involvement
Huber, Frank
;
Lenzen, Johann Michael
;
Meyer, Frederik
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
5
,
pp. 424-443
Persistent link: https://www.econbiz.de/10009741795
Saved in:
2
Country-of-origin effects of foreign direct investment : an industry level analysis
Wang, Chengqi
;
Clegg, Jeremy
;
Kafouros, Mario
- In:
Management international review : mir ; journal of …
49
(
2009
)
2
,
pp. 179-198
Persistent link: https://www.econbiz.de/10003841707
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