Barreda, Albert A.; Zubieta, Sandra; Chen, Han; … - In: Tourism Review 72 (2017) 2, pp. 184-208
helps revenue managers to examine how the FIFA World Cup travel demand affected pricing strategies and revenue management … hoteliers and practitioners about revenue management pricing strategies to improve hotel performance during mega-sporting events … investigations to benefit hotel pricing strategies and overall revenue performance. Originality/value This study is one of the few …