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Kahn, Barbara
Vosgerau, Joachim
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Behavioral research and empirical modeling of marketing channels: Implications for both fields and a call for future research
Meyer, Robert
;
Vosgerau, Joachim
;
Singh, Vishal
; …
- In:
Marketing Letters
21
(
2010
)
3
,
pp. 301-315
Persistent link: https://www.econbiz.de/10008526560
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