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~person:"Kahn, Barbara E."
~subject:"Assortment"
~subject:"Estimation"
~subject:"Product differentiation"
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Search: subject_exact:"Sortimentsgestaltung"
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Retail assortment
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Sortiment
5
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4
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Retail trade
3
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1
Category Management
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Variety
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eye movement
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horizontal versus vertical
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Kahn, Barbara E.
Argentesi, Elena
5
Buccirossi, Paolo
5
Cervone, Roberto
5
Duso, Tomaso
5
Marrazzo, Alessia
5
Gázquez-Abad, Juan Carlos
4
Martínez-López, Francisco J.
4
Chernev, Alexander
3
Draganska, Michaela
3
Duan, Yongrui
3
Esteban-Millat, Irene
3
Maican, Florín G.
3
Orth, Matilda
3
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2
Breugelmans, Els
2
Campo, Katia
2
Fornari, Daniele
2
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2
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2
Grandi, Sebastiano
2
Hamilton, Stephen F.
2
Hasegawa, Shohei
2
Menegatti, Mario
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Ruiz-Real, José Luis
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Terui, Nobuhiko
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Wiebach, Nicole
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Allain, Marie-Laure
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Alptekinoğlu, Aydın
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Journal of marketing research : JMR
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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A "wide" variety : effects of horizontal versus vertical display on assortment processing, perceived variety, and choice
Deng, Xiaoyan
;
Kahn, Barbara E.
;
Unnava, Hanumantha Rao
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 682-698
Persistent link: https://www.econbiz.de/10011600533
Saved in:
2
Consumer and managerial goals in assortment choice and design
Kahn, Barbara E.
;
Chernev, Alexander
;
Böckenholt, Ulf
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 293-303
Persistent link: https://www.econbiz.de/10010401332
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