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~person:"Kaiser, Dirk"
~type_genre:"Conference paper"
~type_genre:"Fallstudie"
~type_genre:"Sammelwerk"
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Beko Basketball Bundesliga : die Schaffung und Positionierung einer neuen Marke
Pommer, Jan
;
Kaiser, Dirk
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 465-481)
.
2014
Persistent link: https://www.econbiz.de/10010354027
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