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~person:"Kalish, Shlomo"
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diffusion of innovations
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Kalish, Shlomo
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Optimal
Price
Subsidy
Policy for Accelerating the Diffusion Of Innovation
Kalish, Shlomo
;
Lilien, Gary L.
- In:
Marketing Science
2
(
1983
)
4
,
pp. 407-420
analytically the effects of a
price
subsidy
over time on the rate of market diffusion. The model considers word-of-mouth effects …
Persistent link: https://www.econbiz.de/10008789758
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