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~person:"Kalka, Jochen"
~subject:"Deutschland"
~subject:"Marketingtheorie"
~subject:"Russland"
~type_genre:"Aufsatzsammlung"
~type_genre:"Sammelwerk"
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Kalka, Jochen
Meffert, Heribert
21
Bruhn, Manfred
20
Bauer, Hans H.
11
Drees, Norbert
11
Sheth, Jagdish N.
11
Zerres, Michael P.
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Homburg, Christian
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Freiling, Jörg
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Link, Jörg
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Roth, Peter
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Semerkova, L. N.
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Wind, Yoram
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Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
2
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ECONIS (ZBW)
3
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Der Kunde im Fokus : die wichtigsten Zielgruppen im Überblick - Milieus, Lebenswelten, Konsumenten
Kalka, Jochen
(
ed.
);
Allgayer, Florian
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003456628
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2
Automotive : zukunftsfähig durch maßgeschneiderte Mobilitätskonzepte im Premium-Segment
Kalka, Jochen
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003279429
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3
Vertrauen : Sonderheft
Kalka, Jochen
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003577563
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