Kalra, Ajay; Rajiv, Surendra; Srinivasan, Kannan - In: Marketing Science 17 (1998) 4, pp. 380-405
incumbent wants to prevent her from doing so. We demonstrate that one way the incumbent can prevent the quality signaling is to …'s quality signaling by choosing a price higher than his optimal competitive price when consumers are fully informed about the … revealed in subsequent periods through consumer usage and word of mouth, the entrant has no incentive to engage in quality …