Izogo, Ernest Emeka; Jayawardhena, Chanaka; Kalu, … - In: International Journal of Emerging Markets 13 (2018) 4, pp. 709-730
Purpose: Although customer experience has been widely researched, its effects on behavior toward a government policy are still unclear. Drawing on two theories with some similar and opposing perspectives, the purpose of this paper is to investigate the effect of three components of customer...