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~person:"Kamps, Michael"
~subject:"Germany"
~subject:"Telekommunikation"
~type:"article"
~type_genre:"Aufsatz im Buch"
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Brand Content : die Marke als Medienereignis
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Brand Content als rechtliche Herausforderung
Fringuelli, Pietro
;
Kamps, Michael
- In:
Brand Content : die Marke als Medienereignis
,
(pp. 243-261)
.
2013
Persistent link: https://www.econbiz.de/10010212706
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