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~person:"Kannan, P. K."
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Mobile marketing
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Kannan, P. K.
Bauer, Hans H.
22
Fritz, Wolfgang
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Link, Jörg
16
Theobald, Axel
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Luo, Xueming
10
Muther, Andreas
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Silberer, Günter
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Chaffey, Dave
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Okazaki, Shintaro
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Shankar, Venkatesh
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Wiedmann, Klaus-Peter
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Karjaluoto, Heikki
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Tiedtke, Daniela
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Alan, Sule
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Albers, Sönke
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Fantapié Altobelli, Claudia
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Fassott, Georg
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Rodgers, Shelly
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Spann, Martin
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Thorson, Esther
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Zinman, Jonathan
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Ahlert, Dieter
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Bamoriya, Hemant
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Becker, Jörg
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Dwivedi, Yogesh Kumar
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Fong, Nathan M.
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Hermanns, Arnold
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Karlan, Dean
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Krafft, Manfred
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Neumann, Marcus M.
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Reichardt, Tina
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Rengelshausen, Oliver
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Sajad Rezaei
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research
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ECONIS (ZBW)
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The dark side of mobile app adoption : examining the impact on customers’ multichannel purchase
Gu, Xian
;
Kannan, P. K.
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10012492695
Saved in:
2
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
Saved in:
3
The internet information market : the emerging role of intermediaries
Kannan, P. K.
;
Chang, Ai-Mei
;
Whinston, Andrew B.
-
2000
Persistent link: https://www.econbiz.de/10001449649
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