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~person:"Kapferer, Jean-Noël"
~subject:"Marketingmanagement"
~subject:"Sustainability"
~type_genre:"Aufsatz in Zeitschrift"
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Luxury goods
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Kapferer, Jean-Noël
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The journal of brand management : an international journal
3
Journal of personal selling & sales management
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ECONIS (ZBW)
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All that glitters is not sold: selling a luxury brand outside a luxury environment
Gyomlai, Moumita Das
;
Ahearne, Michael
;
Rouziès, Dominique
- In:
Journal of personal selling & sales management
42
(
2022
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10013178130
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2
Are millennials really more sensitive to sustainable luxury? : a cross-generational international comparison of sustainability consciousness when buying luxury
Kapferer, Jean-Noël
;
Michaut-Denizeau, Anne
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10012297784
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3
Is luxury compatible with sustainability? : luxury consumers' viewpoint
Kapferer, Jean-Noël
;
Michaut-Denizeau, Anne
- In:
The journal of brand management : an international journal
21
(
2014
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10010234577
Saved in:
4
The specificity of luxury management : turning marketing upside down
Kapferer, Jean-Noël
;
Bastien, Vincent
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 311-322
Persistent link: https://www.econbiz.de/10003847248
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