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Academia goes social media, MOOC, SPOC, SMOC, and SSOC : the digital transformation of higher education institutions and universities
Kaplan, Andreas M.
- In:
Contemporary issues in social media marketing
,
(pp. 20-30)
.
2018
Persistent link: https://www.econbiz.de/10011715050
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Higher education and the digital revolution : about MOOCs, SPOCs, social media, and the Cookie Monster
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
59
(
2016
)
4
,
pp. 441-450
Persistent link: https://www.econbiz.de/10011514840
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