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Kappe, Eelco
Sood, Ashish
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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The commercial contribution of clinical studies for pharmaceutical drugs
Sood, Ashish
;
Kappe, Eelco
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 65-77
Persistent link: https://www.econbiz.de/10010370705
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