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~person:"Kardes, Frank R."
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Consumer behaviour
35
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35
Theorie
9
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8
Markenimage
8
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7
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6
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Kardes, Frank R.
Posavac, Steven S.
32
Cronley, Maria L.
15
Sanbonmatsu, David M.
14
Herr, Paul M.
9
Deval, Hélène
7
Kardes, Frank
7
Kardes, Frank R
7
Sundar, Aparna
7
Wu, Ruomeng
7
Kim, John
6
Houghton, David C.
5
Iacobucci, Dawn
5
Pfeiffer, Bruce E.
5
Dinsmore, John
4
Fitzsimons, Gavan J.
4
Han, Xiaoqi
4
Kellaris, James J.
4
Powell Mantel, Susan
4
Wright, Scott A.
4
Chandrashekaran, Murali
3
Gaffney, Donald R.
3
Grewal, Rajdeep
3
Ho, Edward A.
3
Popovich, Deidre L.
3
Puligadda, Sanjay
3
Schwarz, Norbert
3
Silvera, David H.
3
Arsena, Ashley
2
Bechkoff, Jennifer R.
2
Bettman, James R.
2
Bublitz, Melissa
2
Bullington, Brian
2
Cronley, Maria
2
Fennis, Bob M.
2
Fischer, Eileen
2
Hernandez, José Mauro C.
2
Hirt, Edward R.
2
Holmes, Terence L.
2
Huber, Joel
2
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Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of business research : JBR
6
Journal of Business Research
5
Organizational Behavior and Human Decision Processes
4
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
3
Journal of marketing
3
Psychology & marketing
3
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Consumer Research
2
Journal of marketing research : JMR
2
Marketing letters : a journal of research in marketing
2
Psychology & Marketing
2
The journal of brand management : an international journal
2
Advertising and consumer psychology
1
Consumer psychology in a social media world
1
Cracking the code : leveraging consumer psychology to drive profitability
1
Experimental business research
1
Foundations and trends in marketing : FTMKT
1
Handbook of consumer psychology
1
Journal of Consumer Psychology
1
Journal of Economic Psychology
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of behavioral decision making
1
Journal of consumer behaviour
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
1
Journal of international consumer marketing
1
Marketing and consumer psychology series
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
1
Pearson education international
1
The Routledge companion to consumer behavior
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
1
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ECONIS (ZBW)
64
OLC EcoSci
13
RePEc
12
USB Cologne (EcoSocSci)
4
Other ZBW resources
3
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1
Erroneous consumer evaluations in the marketplace : how consumer evaluations are biased by raw performance scores
Givi, Julian
;
Grossman, Daniel M.
;
Kardes, Frank R.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 665-676
Persistent link: https://www.econbiz.de/10014467628
Saved in:
2
On the robustness of the brand positivity effect : is impulsivity a moderator of overly favorable judgments and choices of focal options?
Posavac, Steven S.
;
Gaffney, Donald R.
;
Kardes, Frank R.
- In:
Journal of behavioral decision making
37
(
2024
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014473658
Saved in:
3
As good as new : embarrassment and consumers' preference for used versus new products
Wu, Ruomeng
;
Gaffney, Donald R.
;
Kardes, Frank R.
;
Li, …
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 320-335
Persistent link: https://www.econbiz.de/10014575071
Saved in:
4
Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
5
Commentaries on "an intervention-based abductive approach to generating testable theory"
Kardes, Frank R.
;
Fischer, Eileen
;
Spiller, Stephen
; …
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
1
,
pp. 194-207
Persistent link: https://www.econbiz.de/10012815711
Saved in:
6
Financial scarcity and caloric intake : it is not always about motivation
Pfeiffer, Bruce E.
;
Deval, Hélène
;
Kardes, Frank R.
- In:
Journal of consumer behaviour
21
(
2022
)
6
,
pp. 1454-1463
Persistent link: https://www.econbiz.de/10013461161
Saved in:
7
Is unnatural unhealthy? Think about it : Overcoming negative halo effects from food labels
Sundar, Aparna
;
Cao, Edita
;
Wu, Ruomeng
;
Kardes, Frank R.
- In:
Psychology & Marketing
38
(
2021
)
8
,
pp. 1280-1292
Persistent link: https://www.econbiz.de/10012535719
Saved in:
8
"The struggle isn't real" : how need for cognitive closure moderates inferences from disfluency
Wu, Ruomeng
;
Shah, Esta D.
;
Kardes, Frank R.
- In:
Journal of business research : JBR
109
(
2020
),
pp. 585-594
Persistent link: https://www.econbiz.de/10012238132
Saved in:
9
Technical nomenclature, everyday language, and consumer inference
Wu, Ruomeng
;
Shah, Esta D.
;
Kardes, Frank R.
;
Wyer, …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 299-310
Persistent link: https://www.econbiz.de/10012301471
Saved in:
10
Brand attitude structure
Kardes, Frank R.
;
Pogacar, Ruth
;
Hassey, Roseann
;
Wu, …
- In:
The Routledge companion to consumer behavior
,
(pp. 243-259)
.
2020
Persistent link: https://www.econbiz.de/10012316168
Saved in:
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