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~person:"Kargeti, Himanshu"
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Consumer behaviour
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perceived ease of use
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ATDM
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India
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Indien
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Innovationsakzeptanz
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Internet marketing
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attitude towards digital marketing
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attitude towards use
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behavioural intention to use
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buying behaviour
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youngsters
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Kargeti, Himanshu
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International journal of business excellence : IJBEX
1
International journal of business innovation and research : IJBIR
1
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ECONIS (ZBW)
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Adoption of digital marketing among tourism industry of Uttarakhand in India
Anuj
;
Upadhyay, Rajesh Kumar
;
Kargeti, Himanshu
; …
- In:
International journal of business excellence : IJBEX
29
(
2023
)
1
,
pp. 80-97
Persistent link: https://www.econbiz.de/10014234730
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2
Assessment of M-commerce adoption and buying behaviour among youngsters using TAM model
Kargeti, Himanshu
;
Singh, Vikas
;
Paul, Som Nath
;
Sagar, …
- In:
International journal of business innovation and …
27
(
2022
)
3
,
pp. 395-412
Persistent link: https://www.econbiz.de/10013252941
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