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~person:"Karlan, Dean"
~person:"Neumann, Peter"
~subject:"Markenimage"
~subject:"Psychology of advertising"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
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The quarterly journal of economics
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ECONIS (ZBW)
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What's advertising content worth? : evidence from a consumer credit marketing field experiment
Bertrand, Marianne
;
Karlan, Dean
;
Mullainathan, Sendhil
; …
- In:
The quarterly journal of economics
125
(
2010
)
1
,
pp. 263-306
Persistent link: https://www.econbiz.de/10008699291
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