Cuellar, Steven S.; Karnowsky, Dan; Acosta, Frederick - In: Journal of Wine Economics 4 (2009) 02, pp. 219-232
This paper examines the effect of the movie <italic>Sideways</italic> on US wine consumption. Specifically, we examine the affects of the movie on the consumption of Merlot, which is derided in the movie and the affect on Pinot Noir, which is praised. We examine the trends in consumption before and after the...